The Exciting Move From Globalisation to Localisation
‘A new global standard on transparency was endorsed by G20 finance ministers meeting in Moscow on Saturday, giving added impetus to the international crackdown on tax evasion.
‘New rules to promote automatic exchange of tax information between countries were outlined as part of the G20′s two-pronged attack on tax avoidance and evasion.‘ – Financial Times
It’s funny. For years governments opposed globalisation.
They didn’t so much mind their companies exploiting overseas markets. What concerned them most were overseas companies exploiting their market.
Arguably they were right to be scared. Innovative and competitive multi-national firms can achieve enormous wealth for shareholders by entering new markets.
Plus they can provide great products and services to consumers that may otherwise not have access to them.
This is how markets work. It’s a win-win situation for everyone…except when corporations quite rightly use every legal means necessary to reduce their tax bill.
Suddenly, governments are quick to embrace globalisation. And what’s more they’re happy to share info with any other government that wants to play ball…
This shows you how slow governments are to pick up on key trends.
Businesses had worked towards a global economy for the best part of 50 years…probably longer in all honesty.
And yet every step of the way governments have done all they can to stop it. So now, just when they’re embracing the idea of globalisation (albeit for a different reason), they’re doing so just when the world is about to switch course.
The future isn’t so much about ‘going global’ as ‘staying local’…
This is one of the themes I’m targeting in Revolutionary Tech Investor.
It’s the idea that a globalised market place was simply a resting place on the journey to the ultimate goal.
That is, a localised market place.
Let me explain…
For years, new technology was all about helping companies get bigger. It was the era of the conglomerate and the multinational.
The market went through a period of constant consolidation. The car industry is a great example of that. Between 1896 and 1930, the US free market created over 1,800 car companies.
Today, only three remain: Ford, General Motors and Chrysler (I guess you could include electric car upstart Tesla Motors).
The fact that only three major US car firms remain is largely down to market forces (the good survive and bad fail) and market consolidation.
But the same thing applies to other industries – retail, airlines, computers, newspapers, and so on. That’s especially true in smaller markets where it’s hard for small and mid-sized firms to compete.
But it’s true in big markets too.
That’s where the shift to localisation is set to shift the market back in the opposite direction. And this is where it gets exciting, because I’m not just talking about local car firms and retailers, I’m talking about the localisation of everything…and I mean everything…
The most obvious example of localisation is in the retail sector. It’s a vision I laid out in a report for Revolutionary Tech Investor subscribers, ‘The End of Bunnings and Wal-Mart‘.
In that scenario I see the rise of 3D printing putting local, small High Street retailers on the same footing as big box stores such as Bunnings.
The local hardware store could compete directly. Because rather than holding a whole bunch of inventory in the store, all the local hardware store would need is a stockpile of metal and plastic and a 3D printer than can print plastic and metal components.
You can’t tell me that doesn’t level the playing field.
(To see our 3D printer make a Lego-style brick LIVE on camera, click here.)
But even that example isn’t the full extent of localisation. The ultimate in localisation means taking things down to the individual. Actually, even more local…down to the molecular level.
This is where personalised medicine comes in. It will take the idea of localisation into completely uncharted territory…
Think about how doctors treat illness and disease today. They’ll treat you with a standardised drug that they use on every other patient with similar symptoms.
The only variables that may change are the dose and frequency.
But what doesn’t change is the drug itself.
So imagine the possibilities if doctors could design and administer a treatment that was unique to you. And imagine if this treatment didn’t involve drugs that could have harmful side-effects.
Imagine if the treatment for the illness or disease (perhaps a disease that is currently incurable) is…you.
This is the next stage in biotechnology. Rather than doctors giving you a course of potentially harmful drugs, biotechnology firms are now working on innovative technologies that would allow specialised physicians to manipulate the body’s own cells.
This manipulation can effectively create an ‘off switch’ for harmful diseases. Doctors could isolate the cell in your body that’s causing the problem and then not only ‘switch off’ that cell but direct the body to ‘switch off’ all cells that exhibit the same traits.
Rather than taking a course of drugs for weeks or months on end, and still only having a 30% chance of success, by manipulating the disease at the molecular level it could assure 100% treatment success.
As any healthcare professional will tell you, the mental burden of ongoing treatment can cause just as many problems as the physical symptoms.
Look, this breakthrough won’t happen tomorrow or even next year. But with the current pace of technological advancement it’s something that’s almost certain to happen within your lifetime.
It’s the ultimate in ‘staying local’, and it’s set to be the biggest leap in human progress in the whole of humanity. If you’re not excited about this then you can’t be excited about life.